Branding plays a critical role in your business marketing. Not familiar with what a personal brand is? Contrary to what you might think, building a personal brand isn’t reserved for athletes, celebrities, and Instagrammers. It’s a powerful tool you can use to distinguish your business from the competition.
When I first started building my personal brand back in 2004, I struggled with knowing where to spend my time, how to effectively market my business, what daily actions would move the needle as fast as possible, and what the formula was to continued success.
Fast forward to today and while much has changed, one thing has remained the same. Building a tribe that supports, believes in, and loves what you do is critical to the health of your business. And that’s exactly what establishing a strong personal brand will do for you.
Whether you’re a small business owner, tech industry professional, social media marketer, consultant or coach, now is the time to create a personal brand that builds momentum, opens doors, and accelerates your online efforts.
Here’s how you can create a powerful personal brand.
1. Know What Sets You Apart
Do you know what sets your personal brand apart from all the rest?
What do you do better than anyone else? And why should your audience care?
Think about the last networking event you went to. How many people asked you, “so what do you do?” And now think about your response… you probably stumbled for a bit, came up with a couple of thoughts, and then kicked yourself after the fact because you should have said something different. Sound about right?
Let’s eliminate that awkward moment and set your brand up for success by answering these questions.
- What makes you indispensable?
- How do you provide value?
- Why are you the best?
- Why should anybody listen to you?
- How do you communicate your value?
- What are your goals? Stretch goals?
- What is your written plan to reach them?
- Have you taken action yet?
- Do you have a fire in your belly for what you do?
- What do you bring to the world that is truly yours?
2. Brand Yourself on Social Media
Social media is place where you can shine a spotlight on your personal brand. But knowing how to drive traffic, conversions and sales from social media is hard. That’s where a social media strategy comes in.
With a social media strategy in place, you can systematically increase engagement, social referral traffic, and a loyal customer base.
Although using social media seems simple at the outset, it takes time to plan and build your strategy if you truly want to see benefits over time.
How can you translate your personal brand across social media to engage and attract your target market? You first need to determine what differentiates your brand and why your audience should care.
Identify your WIN – who you help, the issues they face, and the needs they’re looking for you to solve.
Ask yourself, who is your target audience and how will you connect with them through your social media messages. What problems do they have and how will you provide the solution?
And finally, what’s their struggle? What do they need you to provide when they’re searching for an answer to their problem? Social media is an excellent place to position yourself as the go-to resource within your space.
3. Utilize Content Marketing
Branding all boils down to content. You need to publish powerful and informative content to share the expertise of your company and develop trust.
Begin by starting a blog. Your blog will help you strengthen relationships with your target audience. When you write about the topics they’re eager to learn more about, you become a trusted (and valued) resource).Use your blog to build brand authority, encourage interaction, drive engagement, establish thought leadership.Click To Tweet
Then create eBooks, newsletters, videos, and tutorials to reach out to different target customers. Leverage the benefits of live video as well.
To use content marketing in the most effective way, share content that entertains, inspires, and educates your audience. Teach them something new, make their lives better, help the get more done in less time.
Whatever the case, show that your brand is committed to becoming the solution they need.