When you’re first getting started with social media, the last thing on your mind is the idea of branding or building a personal brand. But in reality, understanding what makes up your personal brand is key to your long term success.
Now I hear what you’re saying, but I’m a business owner, entrepreneur or founder of a startup – not a personal brand. But think about this: personal branding is a concept that’s been the driving force behind business success for over 80 years.
The idea was first introduced back in 1937 by Author Napoleon Hill in “Think and Grow Rich.” It then later surfaced in a 1981 book called, “The Battle for Your Mind.” Both were convinced that any business could benefit by using a personal positioning strategy as a career advancement tool.
It has since then grown in popularity with the evolution of the internet and social media.
And in a busy online world where everyone is screaming for attention, creating market differentiation through a personal brand is exactly what you need. And what people like Steve Jobs did for Apple, Arianna Huffington did for The Huffington Post.
Her open, candid, and easy going nature was a natural attractor to the brand. And look at what Richard Branson and his “cool, fun, and hip” personality have done for the Virgin Group.
But I get it – you’re not a big brand. No worries, there’s still plenty you can benefit from by building your own brand.
Here’s 3 benefits to building your personal brand.
1. Tell Your Unique Story
People love to learn more about you while gaining a better understanding into your motivation. Your story will tell them why you began your company, what problems you solve, and why that remains your focus today.
As you begin to build your personal brand, stories will play a primary role in how you will authentically share your brand.Stories connect you to your audience, creating points of interest that encourage deeper, significant relationships.Click To Tweet
Think about the choices you make within your own life. Why do you choose one grocery store over another, or why do you purchase Pepsi over Coke? it’s the stories they tell. It’s also the feelings they impart.
Whether it was born into you (your parents owned a Mercedes so Mercedes is your brand of choice), or learned through your last several purchases – your relationship with a company steers your decision.
2. Share Why Customers Should Care
You know your why – why you started your business, get up every morning, work to build a thriving and successful business, but do your customers?
Here you’re going to think about what customers need to know to decide on your business as opposed to the competition. Why should they care about what you do? As much as you’d love to believe that people naturally care about what you do, they don’t and they won’t.People don't care until you show them your value and why they should care.Click To Tweet
What does this look like from a day to day perspective?
- Personalized attention
- Have done/do everything you teach
- Explain everything clearly through step-by-step instruction
- Provide strategic solutions
3. Create Differentiation in a Sea of Noise
Building your personal brand creates differentiation. It’s what separates you from your competition. To do this, answer a few questions.
When potential customers land on your social media “about page” or profile, do they know it’s you? Have you clearly defined what you do, who you help, and the problems you solve? Are you sharing those details with extreme clarity?
The purpose of your personal brand is simple: to share the ingredients that make up your business.
It’s what and how you communicate your brand image to the world.
It helps you express your vibrant personality and leadership to the marketplace. It’s as important as the services you provide.
If you want to build a loyal tribe, infusing your brand purpose into a likeable, shareable, and highly contagious brand that your community can’t get enough of is key.
Begin your brand building process today!