When you’re first getting started with social media, the last thing on your mind is the idea of branding or building a personal brand. But in reality, understanding what makes up your personal brand is key to your long term success.
Now I hear what you’re saying, but I’m a business owner, entrepreneur or founder of a startup – not a personal brand. But think about this: no matter who you are or where you work – you’re building a personal brand, right now. Why not do it by design?
Fortunately, personal branding isn’t a new concept. There’s over 80 years of success stories proving the validity of personal branding.
The idea was first introduced back in 1937 by Author Napoleon Hill in “Think and Grow Rich.” It then later surfaced in a 1981 book called, “The Battle for Your Mind.” Both were convinced that any business would benefit using a personal positioning strategy as a career advancement tool.
Since then, it’s only grown in popularity. And with the evolution of the internet and social media, fuel was added to an already growing fire.
In a busy online world where everyone is screaming for attention, creating market differentiation through a personal brand is exactly what you need. Not only can it position you for growth, but make a powerful personal connection between you and your business.
Over the years, we’ve seen what Steve Jobs’ personal brand did for Apple, and what Arianna Huffington’s personal brand did for The Huffington Post. Her open, candid, and easy going nature was a natural attractor to the brand.
And look at what Richard Branson and his “cool, fun, and hip” persona have done for the Virgin Group. Each one created a bridge, allowing deeper and more meaningful connections to happen.
But I get it – you’re not a big brand and wonder what the value is to your business. No worries, there’s still plenty you can benefit from by building your own brand.
1. Tell Your Unique Story
People love to learn more about you while gaining a better understanding into your motivation. When you build your personal brand, your story will flow into everything you say, write, and share. It will help people understand what problems you solve, who you love to help, and why you’re passionate about your industry.
It also becomes the answer to the burning question, “why should I care about your brand?” As you begin to answer that question through content and conversation, your trust factor will rise. People will see how you authentically show up in everyday conversations. They’ll get to know what makes you tick, and as they do that, they’ll naturally want to learn more.
Consider how stories impact choices within your own life. Why do you decide on one grocery store over another, or purchase Pepsi over Coke? It’s the stories they tell and how well it connects with you personally. It’s also the feelings those stories impart. Your story will do the same within your community.
And once you begin to share your unique story, it will become a driving factor in your audience choosing you over the competition. Why? Because relationships matter. As you build that bridge, you help steer those decisions.Stories connect you to your audience, creating points of interest that encourage deeper, significant relationships.Click To Tweet
2. Share Why Customers Should Care
You know your why – why you started your business, get up every morning, work to build a thriving and successful business, but do your customers?
Here you’re going to think about what customers need to know to decide on your business as opposed to the competition. Why should they care about what you do? As much as you’d love to believe that people naturally care about what you do, they don’t and they won’t.People don't care until you show them your value and why they should care.Click To Tweet
What does this look like from a day to day perspective?
- Personalized attention
- Have done/do everything you teach
- Explain everything clearly through step-by-step instruction
- Provide strategic solutions
3. Create Differentiation in a Sea of Noise
Building your personal brand creates differentiation. It’s what separates you from your competition. To do this, answer a few questions.
When potential customers land on your social media “about page” or profile, do they know it’s you? Have you clearly defined what you do, who you help, and the problems you solve? Are you sharing those details with extreme clarity?
The purpose of your personal brand is simple: to share the ingredients that make up your business.
It’s what and how you communicate your brand image to the world.
It helps you express your vibrant personality and leadership to the marketplace. It’s as important as the services you provide.
If you want to build a loyal tribe, infusing your brand purpose into a likeable, shareable, and highly contagious brand that your community can’t get enough of is key.
Begin your brand building process today!