Your personal brand is a vital aspect in creating a specific image and impression in the mind of your audience.
The strength of your personal brand affects how consumers react to you and the interest they place in your company. But knowing how to build awareness around it can be a challenge.
That’s where social media comes in. When you build brand authority on social media, you earn the attention of potential customers, who become followers and fans.
How exactly do you build an authority personal brand? Here’s a few steps to follow that will yield the best results.
How to Unleash Your Brand Authority on Social Media
1. Always Be Authentic
Authenticity… a word thrown around a lot on social media. But what does it really mean to you as a brand?
The key to being authentic is to think of yourself as a direct representation of your business. What is it you want to pop into people’s minds when they hear your name? No one can be a better you than YOU. If you wonder if you’re bringing your true self to the table, you’re probably not.
New, original, unique. Those are the words associated with authenticity and what you should strive for in your social interactions.
You are what you tweet, post, and share. Don’t add to the noise by parroting the thoughts of others. Instead, bring your authentic self to all that you do. People will naturally gravitate towards your transparency.
2. Design a Content Strategy
Content marketing is a foundational piece in building brand authority on social media. Securing your personal website will help you begin to solidify your name as an industry leader. It also creates assurance that you show up in search results. This helps people find you, connect with you, and learn more about you.
If you haven’t started your website yet, don’t worry. Keep it simple, interesting and to the point. Answer important questions about what you do, who you help, and why your audience should care.
Include information like your background, links to all social media profiles, and any other relevant details your audience will need.
Next, set up your blog and begin to write about what you know. Position your brand as valuable, conversational, and truly interested. You can’t get people interested in what you have to offer until they know you:
- Care about their needs
- Take an interest in solving their problems
- Make a commitment to showing up consistently
3. Get Strategic
As you start to build your personal brand, avoid posting inane or inappropriate content. Everything you share is a reflection on your business, so it’s time to get strategic…
…because every profile update, status change, and post rolls up into your personal brand. One ill-planned tweet could crush years of brand building.
Create your 3-month strategy, from content to times you’ll post, to ensure that there’s a purpose behind your personal brand.
4. Build Quality Connections
Quality connections go a long way in building brand authority on social media.
Spend time each day networking with those that help elevate awareness and strengthen perception around your brand. From likeminded peers to industry influencers, build a strong network that exposes your brand to a new audience.
Make sure you’re clear on your story and how it helps your target market. As you make new connections, people will want to know who you help, how your solution is unique, and what makes you better than anyone else.
Too often I see people overlook this critical element. You know you want to “get known” for what you do, but haven’t nailed down why to choose you over anyone else.
Need help getting started? That’s what our team at RadiantLA does. We formulate a plan that creates a PR Tidalwave, building business buzz, creating authority, and positioning your business for longterm growth.